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Launch of Business Manager Product Catalog

2026.10.07 Business Manager LY Ads Search Ads (Shopping) Announcement

Product

Business Manager

Schedule

Monday, October 26, 2026
*The schedule is subject to change.

Summary

Business Manager will introduce "Product Catalog," a feature that allows you to manage product information across supported services.

Product Catalog allows you to publish product information and product-related ads on supported services by registering product information. By consolidating product information that was previously managed separately for each service into one location, you can reduce the workload required to manage and operate product information.

To register product information, upload a "product feed" file (TSV format) containing the product information. Because the product feed follows commonly used product information fields and formats, you can also use existing product data.
A product feed for each store is called a "catalog." By linking a catalog to a LINE Official Account, Search Ads (Shopping) account, or other supported account, you can use the product information.

The following services are scheduled to be supported as of the scheduled date.
  • Yahoo! JAPAN Product showcase
  • Shopping Search Ads
Support is planned to expand to various LY Corporation services in the future.

Notes

  • Admin access to the Business Manager organization is required to use some features of Product Catalog.
  • Uploaded product feeds are subject to review.
  • Your Business Manager organization must be verified before your product information can be listed.
  • Product Catalog is not available for Search Ads (Shopping) accounts that are already managed using LINE Merchant System. To use Product Catalog, create a new account after your catalog has been approved for listing in Product Catalog on or after the implementation date.

Comments

For details, download and review the following Documents (PDF files).

Revision of the Product showcase Terms of Use

The Product showcase Terms of Use will be partially revised in conjunction with the launch of Product Catalog. The revision will take effect on Monday, October 26, 2026.
For details, download and review the following Document (PDF file).
Related Tag:
#LY Ads