Product
LY Ads Search Ads
Schedule (Planned)
Around June 2026
*Detailed schedule will be announced at a later date.
*The schedule is subject to change.
Summary
In Responsive Ads for Search, we will add new performance data items that can be reviewed at the asset level.
This is expected to make it easier to understand detailed performance such as click-through rate and conversion rate for each asset, helping improve ad operations and optimization.
The newly added performance data can be checked on the asset list screen and in performance reports.
In addition, the "performance rating" metric currently provided will be discontinued with this update.
The additional items are as follows:
| Category | Item Name |
|---|---|
| Metrics | Clicks |
| CTR | |
| Cost | |
| Avg. CPC | |
| Conversions | |
| Conv. rate | |
| Cost/conv. | |
| Conv. value | |
| Conv. value/conv. | |
| Conv. value/cost | |
| Cross-device conv. | |
| Conversions (all) | |
| Conv. rate (all) | |
| Cost/conv. (all) | |
| Conv. value (all) | |
| Conv. value (all)/conv. (all) | |
| Conv. value (all)/cost | |
| Segmentation | Device |
Notes
If "performance rating" is included in a report template, the item will be automatically removed, and the template will be overwritten while retaining other items.
- Related Tag：
- #LY Ads