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Change to the minimum audience size required for audience list delivery

2026.04.28 LY Ads Search Ads Search Ads (Shopping) Upcoming

Product

LY Ads Search Ads
LY Ads Search Ads (Shopping)

Schedule

Search Ads: To be rolled out sequentially by Wednesday, May 13, 2026
Search Ads (Shopping): Wednesday, May 13, 2026
*The schedule is subject to change.

Summary

For targeting delivery using audience lists, the minimum user size required for delivery will be changed as follows.
(Before change) 1,000 or more
(After change) 100 or more

With this change, audience lists that were previously not eligible for delivery can now be utilized, which is expected to expand advertising delivery opportunities.

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#LY Ads