Updates
June 10, 2026: The implementation described in this notice has been completed.
May 28, 2026: This article was published.
Product
LY Ads Display Ads (Auction)
Schedule
June 9, 2026 (Tue)
Details
For Display Ads (Auction), we have started delivering ads for the campaign objective "Add Friends" (hereinafter referred to as "Add Friends Ads") on PC placements. In addition, alongside the start of PC delivery, we expanded delivery to Yahoo! JAPAN service pages and enabled cross-device support.
Expansion of delivery placements to Yahoo! JAPAN service pages
"Add Friends Ads" are now available on the following Yahoo! JAPAN service pages.
| PC | Smartphone (Web) | |
|---|---|---|
| Yahoo! JAPAN News | 〇 | 〇 |
| Sportsnavi | 〇 | 〇 |
| Yahoo! JAPAN Weather & Disaster | 〇 | 〇 |
| Yahoo! JAPAN Realtime Search | 〇 | 〇 |
| Yahoo! JAPAN Zubatoku (customer attraction) | × | 〇 |
| Yahoo! JAPAN Knowledge Search | 〇 | 〇 |
| Yahoo! JAPAN Transit Information Yahoo! JAPAN Transit Navigation |
〇 | 〇 |
| Yahoo! JAPAN Mail | 〇 | 〇 |
| Yahoo! JAPAN Finance | 〇 | 〇 |
| carview! | 〇 | 〇 |
About Cross-Device Support
With the start of PC delivery for “Gain friends ads,” a cross-device experience across PCs and smartphones will become available.
When internet users click an ad displayed on a PC and add a LINE Official Account as a friend, a notification message indicating that the applicable LINE Official Account has been added as a friend will be sent to the user’s LINE app on their smartphone.
Notes
After the implementation date, if the device targeting setting is applied to “All devices,” “Gain friends ads” will also be delivered to the applicable Yahoo! JAPAN service pages. If you do not wish to deliver ads to those pages, please review your settings such as device targeting and placement targeting.
Documents
Please download and review the following PDF document for details (available in Japanese).
Download Document- Related Tag：
- #LY Ads