Home
News
Launch of a new bid strategy and required preparations

Launch of a new bid strategy and required preparations

2026.06.10 LY Ads Search Ads (Shopping) Upcoming

Product

LY Ads Search Ads (Shopping)

Schedule

Around autumn 2026
*The schedule is subject to change.

Summary

For Search Ads (Shopping), the following new bidding strategies will be added to the automated bidding feature.

Maximize Conversion Value (with Target Value) (Beta)
Bids are automatically adjusted to maximize conversion value while aiming to achieve a return on ad spend that meets or exceeds the target value.
Maximize Conversion Value (without Target Value) (Beta)
Bids are adjusted to maximize conversion value within the daily budget specified for the campaign.
Maximize Clicks
Bids are automatically adjusted to maximize the number of clicks within the daily budget specified for the campaign.

Preparation Required Before Using "Maximize Conversion Value"

To use "Maximize Conversion Value," conversion tracking settings and installation of the conversion tracking tag are required. If these settings have not yet been configured, we recommend completing them before the scheduled implementation date.

Conversion Setting Details

Setting "Value per Conversion"
"Value per Conversion" can be configured on the conversion settings screen or through the conversion tracking tag.
Setting "Use for Automated Bidding"
By setting "Use for Automated Bidding" to "Enabled," the system can begin learning in advance using the conversion data that will be used for automated bidding.

For details, refer to the Document (PDF).

Comments

The specific release date and further details of this feature will be announced once they are finalized.