2026.09.17
LY Ads
Search Ads (Shopping)
Completed
Updates
September 17, 2026: Updated this article following the completion of the implementation.
September 15, 2026: Updated this article following the confirmation of the implementation date.
June 10, 2026: Published this article.
September 15, 2026: Updated this article following the confirmation of the implementation date.
June 10, 2026: Published this article.
Product
LY Ads Search Ads (Shopping)
Schedule
September 16, 2026 (Wed)
Summary
The following new bidding strategies have been added to the automated bidding feature for Search Ads (Shopping).
- Maximize conversion value (with target value) (Beta)
Automatically adjusts bids to maximize conversion value while aiming to achieve a return on ad spend at or above the target.
[Help] Maximize conversion value (with target value) - Maximize conversion value (without target value) (Beta)
Adjusts bids to maximize conversion value within the daily budget specified for the campaign.
[Help] Maximize conversion value (without target value) - Maximize clicks
Automatically adjusts bids to maximize the number of clicks within the daily budget specified for the campaign.
[Help] Maximize clicks
Preparation for using "Maximize conversion value"
To use "Maximize conversion value," you need to configure conversion tracking and install a conversion tracking tag or tracking tag.
Conversion settings
- Setting "Value per conversion"
"Value per conversion" is set on the conversion settings screen or using a conversion tracking tag. - Setting "Use for automated bidding"
By setting "Use for automated bidding: Yes," the system can start learning in advance from the conversion data to be used for automated bidding.
For details, refer to the Document (PDF).
Document
For details, download and refer to the following document (PDF).
- Related Tag：
- #LY Ads