2026.09.15
LY Ads
Search Ads
Completed
Updates
- September 15, 2026: Updated this article following the completion of this update.
- September 11, 2026: Updated this article to reflect the finalized launch date and feature name change.
- July 7, 2026: Published this article.
Product
LY Ads Search Ads
Schedule
Monday, September 14, 2026
Summary
"Search query matching" has been introduced for Search Ads.
*The name has been changed from "AI keyword expansion," as announced in the initial notice.
*The name has been changed from "AI keyword expansion," as announced in the initial notice.
Search query matching delivers ads for search queries that the system determines to be highly relevant to the submitted keywords based on the following factors.
- Internet users' search intent
- Relevance to the submitted keywords
- Content of responsive search ad assets
- Landing page content and other factors
This feature is expected to improve ad performance while reducing the workload required for campaign management, such as adding or reviewing keywords.
Search query matching can be configured at the campaign or ad group level. To use this feature, set Search query matching to "Use" on the campaign or ad group settings screen.
*When configuring this feature for an ad group, also set it to "Use" for the parent campaign.
*When configuring this feature for an ad group, also set it to "Use" for the parent campaign.
For search queries that trigger ads through Search query matching, "Search query matching" will appear as the match type in the search query report.
Comments
For details, download and review the PDF Document (available in Japanese).
- Related Tag：
- #LY Ads