2026.07.30
LY Ads
Display Ads
Completed
Updates
July 30, 2026: This article has been updated following the completion of this change.
July 15, 2026: This article was published.
July 15, 2026: This article was published.
Product
LY Ads Display Ads
Schedule
Wednesday, July 29, 2026
Summary
As specified in the creative submission guidelines for Display Ads, animated image creatives are not supported. To align the submission specifications with this policy, we have added a restriction that prevents the submission of image files in APNG format.
As a result of this change, image files in APNG format can no longer be submitted on or after the implementation date.
As a result of this change, image files in APNG format can no longer be submitted on or after the implementation date.
Notes
- Ads that already use submitted APNG format images will continue to be delivered. These images will be displayed in ads as static images.
- For Dynamic Display Ads, products configured with APNG format images cannot have review-related items updated on or after the implementation date. Delete the products that use APNG format images and re-register them using images that comply with the creative submission guidelines.
Comments
Please use video ad formats as an alternative to animated image creatives.
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- #LY Ads