2026.07.21
LY Ads
Display Ads
Completed
Product
LY Ads Display Ads (Auction)
LY Ads Display Ads (Guaranteed)
LY Ads Display Ads (Guaranteed)
Schedule
Rolled out sequentially from July 16, 2026 (Thu)
Summary
For Display Ads, the following products, services, and age requirements have been added to the age-restricted categories.
| Product / Service | Age |
|---|---|
| Alcoholic beverages | Under 20 years old |
| Creatives containing sexually suggestive content | Under 18 years old |
Regardless of the age targeting settings, ads subject to these restrictions will no longer be delivered to internet users who fall under the restricted age groups.
For more information about ad delivery controls for age-restricted ads, see "Age targeting."
For more information about ad delivery controls for age-restricted ads, see "Age targeting."
Display Ads (Guaranteed)
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Inventory checks and simulations include internet users who fall under the restricted age groups (hereinafter referred to as "eligible users").
*Inventory includes viewable impressions and viewable reach. -
For Reserved Placement and Time Slot Takeover products:
Since ads are no longer delivered to eligible users, there may be differences between the estimated number of viewable impressions and the actual number of viewable impressions. - The availability of inventory checks and simulations excluding eligible users has not yet been determined.
- Related Tag：
- #LY Ads