2026.07.24
LY Ads
Display Ads (Auction)
Upcoming
We would like to inform you about the test delivery of ads in responses generated by the AI agent "Agent i" provided by LY Corporation.
For more information about "Agent i," please refer to the "Comments" section.
For more information about "Agent i," please refer to the "Comments" section.
Test Ad Delivery for LY Ads Display Ads (Auction)
Product
LY Ads Display Ads (Auction)
Schedule
July 23, 2026 (Thu)
Summary
We have started the test delivery of Display Ads (Auction) in responses generated by "Agent i." Based on the user's query and the content of the AI-generated response, ads may be displayed when the system determines that showing an ad is appropriate.
About ad delivery
- Ads are displayed only within the "Agent i" response area.
- Delivered ads are subject to billing.
- When an ad is delivered, "search.yahoo.co.jp" will appear as the destination URL in the performance report.
- To stop ad delivery to "Agent i" as part of this initiative, set "search.yahoo.co.jp/chat" as an exclusion in Placement Targeting.
- This initiative will be rolled out gradually as a test, followed by a broader production rollout. We will announce further details once they are finalized.
Test Ad Delivery for LY Ads Search Ads (Shopping)
Product
LY Ads Search Ads (Shopping)
Schedule
Late August 2026
*The schedule is subject to change.
*The schedule is subject to change.
Summary
Regarding the test delivery announced in "Test delivery for generative AI answers" ads delivered within the "Agent i" response area will become billable on and after the schedule shown above.
In addition, as the test delivery moves into full-scale operation, we plan to expand ad delivery opportunities.
Further details, including the implementation date, will be announced once they are finalized.
In addition, as the test delivery moves into full-scale operation, we plan to expand ad delivery opportunities.
Further details, including the implementation date, will be announced once they are finalized.
Comments
"Agent i" can be accessed from the tabs in LINE or from the icon next to the Yahoo! JAPAN search box. For more information about "Agent i," please refer to the following announcement.
LY Corporation Launches New AI Agent Brand "Agent i" Today
LY Corporation Launches New AI Agent Brand "Agent i" Today
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- #LY Ads