September 1, 2026: Updated the article following the transition to paid test delivery for Search Ads (Shopping).
August 17, 2026: The schedule for the launch of paid Search Ads (Shopping) test delivery has been determined. "About ad delivery" has also been added.
July 24, 2026: This article was published.

• Ads are displayed only within the "Agent i" response area.
• Delivered ads are subject to billing.
• When an ad is delivered, "search.yahoo.co.jp" will appear as the destination URL in the performance report.
• To stop ad delivery to "Agent i" as part of this initiative, set "search.yahoo.co.jp/chat" as an exclusion in Placement Targeting.
• This initiative will be rolled out gradually as a test, followed by a broader production rollout. We will announce further details once they are finalized.

• Ad delivery to the "Agent i response results area" cannot be stopped.
• The system determines and displays ads that are relevant to the content of conversations with "Agent i." Even if keywords from internet users' questions are registered as excluded keywords, this does not necessarily prevent ads from being delivered.
• Even when ads are delivered, performance by placement cannot be viewed. In addition, performance for ads displayed on Agent i is not reflected in the search query report.