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Changes to the account balance display specifications

2026.08.19 LY Ads Display Ads Search Ads Search Ads (Shopping) Completed

Updates

August 19, 2026: This article was updated following the completion of the changes described below.
August 10, 2026: This article was published.

Product

LY Ads Display Ads (Auction)
LY Ads Display Ads (Guaranteed)
LY Ads Search Ads
LY Ads Search Ads (Shopping)

Tools

Campaign Management Tool

Schedule

Tuesday, August 18, 2026

Summary

We made some changes to the account balance specifications to improve the accuracy of account balances displayed in the Campaign Management Tool and to ensure that account balances are displayed appropriately after service termination. See below for the impact on each service.

Display Ads (Auction/Guaranteed)

Changes to account balance update timing

We improved the update timing for "Account balance" displayed on the "Budget management" screen in the account list as follows.
(Before) Displays the current month's balance through the previous day (updated daily)
(After) Displays the current month's balance including the current day (updated hourly)
There are no changes to the account balance values displayed on screens other than "Budget management."
<Comments>
  • It may take several hours for data to be reflected. Therefore, depending on when you view the data, costs for the current day may not yet be reflected.
  • Following this change, "Budget utilization rate" and "Estimated days remaining" are now calculated using the current month's account balance including the current day.

Calculation method for estimated days remaining

The calculation method for "Estimated days remaining" has been aligned with that of Search Ads. Details of the calculation method are not disclosed.

Display Ads (Auction/Guaranteed), Search Ads, and Search Ads (Shopping)

The account balance displayed for accounts whose services have ended has been changed to "JPY 0" across all services.
Check the "Transaction details" for the following month to confirm the refund amount for accounts whose services have ended.
Related Tag:
#LY Ads