2026.08.18
LY Ads
Search Ads (Shopping)
Upcoming
Product
LY Ads Search Ads (Shopping)
Schedule
Wednesday, August 26, 2026
*Schedule is subject to change.
*Schedule is subject to change.
Summary
LY Ads Search Ads (Shopping) will support conversion measurement using measurement tags and server-side measurement via the Conversion API, in addition to conventional conversion tags.
Using measurement tags reduces the effort required to issue and implement tags for each ad account and enables cross-channel performance measurement with Display Ads and other services.
In addition, server-side measurement via the Conversion API enables you to build a stable conversion measurement environment that is less affected by changes in browser environments.
Using measurement tags reduces the effort required to issue and implement tags for each ad account and enables cross-channel performance measurement with Display Ads and other services.
In addition, server-side measurement via the Conversion API enables you to build a stable conversion measurement environment that is less affected by changes in browser environments.
【Key changes and new features】
● Conversion measurement using measurement tags: In the Campaign Management Tool, you will be able to measure conversions by specifying an integrated measurement tag (a tag issued by Business Manager or an ad account).
● Using the Conversion API: You will be able to issue an access token and send and measure conversion data directly from the server side.
● Support for deduplication (transaction_id) and order-related measurement: Support for "transaction_id" to prevent duplicate measurement and flexible conversion measurement using order prices, product information, and other data will be available.
● Improved accuracy of cross-device conversion attribution: Multiple identifiers will be used to measure conversions across different devices with greater accuracy.
● Conversion measurement using measurement tags: In the Campaign Management Tool, you will be able to measure conversions by specifying an integrated measurement tag (a tag issued by Business Manager or an ad account).
● Using the Conversion API: You will be able to issue an access token and send and measure conversion data directly from the server side.
● Support for deduplication (transaction_id) and order-related measurement: Support for "transaction_id" to prevent duplicate measurement and flexible conversion measurement using order prices, product information, and other data will be available.
● Improved accuracy of cross-device conversion attribution: Multiple identifiers will be used to measure conversions across different devices with greater accuracy.
Notes
● Conversion measurement using measurement tags will not support Click to Call Conversions.
● If you are already using a snippet ID for measurement with Display Ads or other services, individual implementation settings will be required to use the same tag for snippet ID measurement with Search Ads (Shopping).
● If a conventional conversion tag and a measurement tag are placed on the same page to measure the same conversion, the conversion may be measured twice. When implementing the tags, review your settings before using them.
● If you are already using a snippet ID for measurement with Display Ads or other services, individual implementation settings will be required to use the same tag for snippet ID measurement with Search Ads (Shopping).
● If a conventional conversion tag and a measurement tag are placed on the same page to measure the same conversion, the conversion may be measured twice. When implementing the tags, review your settings before using them.
Comments
For details, download and review the following document (available in Japanese).
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