2026.08.21
LY Ads
Display Ads (Auction)
Completed
Product
LY Ads Display Ads (Auction)
Schedule
August 20, 2026
Summary
We have added items to the simulation feature for Display Ads (Auction) that allow you to check the predicted performance per day.
The predicted performance per day is calculated based on settings such as the campaign's daily budget, bid, and targeting.
The following items have been added.
The predicted performance per day is calculated based on settings such as the campaign's daily budget, bid, and targeting.
The following items have been added.
- Estimated measured impressions
- Estimated viewable impressions
- Estimated reach
- Estimated clicks
Notes
- Please note that this feature has different specifications from the simulation feature for LY Ads Display Ads (Guaranteed).
- Predicted performance will not be displayed in the following cases:
- When the total number of URLs registered in placement lists for ad delivery and exclusion is 1,000 or more
- When a radius is specified for location targeting
- When portfolio bidding is used
- When "Maximize conversion value" is selected as the bidding strategy
- When a shared budget across campaigns is selected
- Smart targeting settings are not reflected in the predicted performance.
- Changing the frequency cap settings will also change the predicted performance values. Even if a frequency cap is set at the ad group or ad level, the settings will be treated as campaign-level settings and reflected in the predicted performance.
- Simulation results will vary depending on changes to various settings.
- The displayed values are estimates and do not guarantee performance.
- Related Tag：
- #LY Ads