2026.09.28
LY Ads
Search Ads (Shopping)
Update
Product
LY Ads Search Ads (Shopping)
Schedule
Tuesday, October 13, 2026
*The schedule is subject to change.
*The schedule is subject to change.
Summary
The ad pricing logic in the ad auction system for Shopping Search Ads will be optimized.
This update is intended to provide customers with a more appropriate bidding environment and improve return on investment (ROI) based on delivery conditions. Details of the changes will not be disclosed.
This update is intended to provide customers with a more appropriate bidding environment and improve return on investment (ROI) based on delivery conditions. Details of the changes will not be disclosed.
Comments
No settings or procedures are required on the customer side for this change.
Ad delivery trends may change as a result of this update. After the scheduled date, review your delivery performance and adjust bids or other settings as necessary.
Ad delivery trends may change as a result of this update. After the scheduled date, review your delivery performance and adjust bids or other settings as necessary.
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