LY Ads Display Ads (Auction)

Wednesday, October 21, 2026
*The schedule is subject to change.

Campaign Management Tool

The following changes will be made to delivery on "TVer" for "LY Ads Display Ads (Auction) In-stream Ads" (hereinafter referred to as "In-stream Ads"), which delivers ads within video programs.

The "TVer PMP Deal ID Request Form" used to request a Deal ID for TVer will be renewed. On and after the scheduled date, submit your request using the form (available in Japanese) from the following URL.
https://tver-pmp.ad-platform.biz/partner/tver-pmp/order/create
*There is no change to the existing form for requesting a period extension.

The new form above will add "ALL" to the target device options, allowing delivery to all devices.
Previously, delivering ads to all devices required two Deal IDs, one for "PC/Smartphone" and one for "Connected TV." With the addition of "ALL," you can deliver ads to all devices using a single Deal ID.
*When "ALL" is selected, "Clickable" cannot be selected. Deal IDs issued and ad delivery started before the scheduled date will not be affected.

Only "Premium Rate" video quality will be available for delivery. On and after the scheduled date, videos with quality other than Premium Rate cannot be submitted.
For details about Premium Rate, see the following ad submission guidelines (available in Japanese).
TVer Ads Video Submission Guidelines
*Videos submitted before the scheduled date will not be affected.