2026.10.22
LY Ads
Display Ads
Completed
Updates
- October 22, 2026: Updated this article following the completion of this update.
- October 6, 2026: Published this article.
Product
LY Ads Display Ads (Auction)
Schedule
Wednesday, October 21, 2026
Tools
Campaign Management Tool
Summary
The following changes were made to delivery on "TVer" for "LY Ads Display Ads (Auction) In-stream Ads" (hereinafter referred to as "In-stream Ads"), which delivers ads within video programs.
Renewal of the Deal ID request form
The "TVer PMP Deal ID Request Form" used to request a Deal ID for TVer was renewed. Submit your request using the form (available in Japanese) from the following URL.
https://tver-pmp.ad-platform.biz/partner/tver-pmp/order/create
*There is no change to the existing form for requesting a period extension.
https://tver-pmp.ad-platform.biz/partner/tver-pmp/order/create
*There is no change to the existing form for requesting a period extension.
Addition of "ALL" to target device options when requesting a Deal ID
The new form above added "ALL" to the target device options, allowing delivery to all devices.
Previously, delivering ads to all devices required two Deal IDs, one for "PC/Smartphone" and one for "Connected TV." With the addition of "ALL," you can deliver ads to all devices using a single Deal ID.
*When "ALL" is selected, "Clickable" cannot be selected. Deal IDs issued and ad delivery started before the scheduled date isn't affected.
Previously, delivering ads to all devices required two Deal IDs, one for "PC/Smartphone" and one for "Connected TV." With the addition of "ALL," you can deliver ads to all devices using a single Deal ID.
*When "ALL" is selected, "Clickable" cannot be selected. Deal IDs issued and ad delivery started before the scheduled date isn't affected.
Changes to submitted ad materials (video quality)
Only "Premium Rate" video quality is available for delivery. Videos with quality other than Premium Rate cannot be submitted.
For details about Premium Rate, see the following ad submission guidelines (available in Japanese).
TVer Ads Video Submission Guidelines
*When delivering ads to PCs and smartphones, premium rate videos will be converted to high rate for delivery. Videos submitted before the scheduled date aren't affected.
For details about Premium Rate, see the following ad submission guidelines (available in Japanese).
TVer Ads Video Submission Guidelines
*When delivering ads to PCs and smartphones, premium rate videos will be converted to high rate for delivery. Videos submitted before the scheduled date aren't affected.
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- #LY Ads