2026.10.23
LY Ads
Search Ads
Search Ads (Shopping)
Completed
Product
LY Ads Search Ads
LY Ads Search Ads (Shopping)
LY Ads Search Ads (Shopping)
Summary
As part of preparations for future feature enhancements to the applicable products, we have added parameters that are appended when an ad is clicked.
Details
Schedule
- LY Ads Search Ads: From Thursday, October 15, 2026
- LY Ads Search Ads (Shopping): From the launch of the Audience List Targeting feature
Ads subject to the additional parameters
Ads running under ad accounts with "Enable" selected for auto-tagging
Additional parameter names
_ly_c
_ly_r
_ly_src
_ly_r
_ly_src
Comments
- The amount of data added by each of the above parameters varies, ranging from approximately 2 to 36 characters.
- If the global snippet of the measurement tag is already installed on the website that users are directed to after clicking an ad with the above parameters, "_ly_c," "_ly_r," "_ly_src," and "_ly_su" will also be added to the first-party cookie. The amount of additional data is approximately 110 characters.
- Related Tag：
- #LY Ads