Applicable Service

LY Ads Display Ads (Auction)

Schedule

Wednesday, December 9, 2026
* The date is subject to change.

Overview

We will begin offering “Chat Ads” for Display Ads (Auction).

Chat Ads direct internet users who click an ad to the chat room of a LINE Official Account, where messages can be sent automatically based on the scenario configured for the ad.

This feature makes it easier to send messages linked to the advertising appeal, direct users to websites, and implement measures to encourage conversions through the destination LINE Official Account. It is also expected to help acquire customer leads and reduce the number of users who block LINE Official Accounts.

Requirements for Use

To use Chat Ads, the following settings are required.

• Your Business Manager must be verified.
• Your LINE Official Account must be verified.
• The connection between your Business Manager, LINE Official Account, and Display Ads account must be complete.

After creating an auto-response scenario in the Ads Manager, you can use this feature by creating a Responsive ad (Chat traffic) in a campaign with the Chat traffic or Gain friends goals.

Notes

• When delivering Chat Ads in a campaign with the Gain friends goal, the ads will not be displayed to users who have already added the account as a friend.
• In campaigns with the Chat traffic goal, the ads will not be displayed to users who have blocked the LINE Official Account.
• Messages in scenarios are subject to ad review and the Advertising Guidelines apply.

Additional Information

Please download the following document for details available in Japanese.