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Support for account transfer in Search Ads (Shopping)

2026.11.12 LY Ads Search Ads (Shopping) Completed

Product

Search Ads (Shopping)

Schedule

Wednesday, November 11, 2026

Summary

The account transfer feature, previously available for Search Ads and Display Ads, is now also available for Search Ads (Shopping) accounts.
This feature is currently available only for accounts with the "Accounts Receivable" contract plan. It is not available for accounts using "Credit Card Postpayment."
With this update, advertisers can transfer their accounts to another agency while retaining information such as ad items, delivery performance data, and operation history. This allows advertisers to continue managing their ads smoothly after the transfer.

Comments

  • If you use LINE Merchant System for product feed integration and different shops are linked to the source and destination accounts, ad delivery will stop after the account transfer because the link between the MCC account and the shop will not be retained. To resume ad delivery, you must link the shop at the destination.
  • If you use Business Manager Product Management for product feed integration, you can transfer the account while maintaining the catalog integration.
  • The account transfer procedure is the same as that for Search Ads and Display Ads accounts. For details about account transfers, see the help page "Account transfer."

Document

For more details, download and review the following document (PDF).
Related Tag:
#LY Ads