August 29, 2025: We have closed search keyword targeting and automatic migrations have ended.
July 17, 2025: Associating search keyword lists with ad groups has ended.
June 19, 2025: We announced this information.

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We have closed search keyword targeting.

• July 16, 2025
  End association of search keyword lists to ad groups. Selecting automatic migration will become unavailable. The search keyword list subject to automatic migration is fixed. *Completed
• July 22, 2025
  Start automatic migration. *Completed
• August 28, 2025
  After automatic migration is complete, we will close search keyword targeting. *Completed
• Spring 2026 (scheduled)
  End data collection for search keyword targeting from performance reports.
  Details will be announced once they are determined. The schedule is subject to change.

Customers using search keyword targeting should switch to audience list targeting. Learn more about Audience list targeting in the following help page.
Audience list targeting

Download the following document for details.
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