SKAdNetwork feature update

2025.10.30 Yahoo! JAPAN Ads Display Ads (Auction) Completed

Updates

October 30, 2025: We completed this release.
October 15, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Display Ads (Auction)

Tool

  • Campaign Management Tool
  • Campaign Editor
  • Yahoo! JAPAN Ads Display Ads API

Date

October 29, 2025

Summary

We have added new SKAdNetwork features for iOS app promotion campaigns.
  • Wide: the ads are delivered to a broader audience by expanding the range of users based on the search keywords.
  • Narrow: the ads are delivered to users with search behaviors more closely related to your keywords.

Adding SKAdNetwork-related items to various list views

You can check estimated values based on installs and cost per install measured with SKAdNetwork in the ad list and Campaign Editor.

Added items (SKAdNetwork-related items)

  • Installs (SKAN)
  • Installs (SKAN via click)
  • Installs (SKAN view-through)
  • Cost per install (SKAN)
  • Cost per install (SKAN via click)

Added views (Campaign Management Tool)

  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list
(Campaign Editor)
  • Ad list
  • Day of week/hours targeting list
  • Device targeting list
  • Geo targeting list
  • Gender targeting list
  • Age targeting list
  • Audience list
  • Placement targeting list
  • Content keyword targeting list

Comments

  • SKAdNetwork-related items are hidden by default. Add them to your view if needed.
  • For ads under campaigns that don't use SKAdNetwork, a hyphen (-) appears in the SKAdNetwork-related items.

Split view support

SKAdNetwork-related items support split view in the Campaign Management Tool.
Previously, when split view was used, a "-" (hyphen) appeared for SKAdNetwork-related items. Now, actual values appear after splitting.

Available views:
  • Campaign list
  • Ad group list
  • Ad list
  • Hourly
  • Conversion tracking purpose
  • Conversion name

Support for performance reports

  • We added ad-level reports in the "App report" preset.
  • You can select SKAdNetwork-related items at the ad level. When at the ad level, the values for SKAdNetwork-related items are estimates.

Comments

  • The SKAdNetwork-related metrics added by this change are estimated values. Note the following:
  • Estimated values are reflected with a few days' delay.
  • Because they are estimates, SKAdNetwork-related metrics shown at the campaign and ad group levels may differ.
  • To use SKAdNetwork, you need to set it up in your campaign. Learn more about SKAdNetwork tracking support for iOS app.
Related Tag：
#Yahoo! JAPAN Ads
Contact