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Adjust SSA listings using product feeds

2025.11.11 Yahoo! JAPAN Ads Search Ads (Shopping) Completed

Updates

November 11, 2025: We completed this release.
November 4, 2025: We postponed the release date.
October 30, 2025: We updated the schedule.
October 22, 2025: We announced this information.

Product

Yahoo! JAPAN Ads Search Ads (Shopping)

Date

November 10, 2025

Summary

You can adjust the listings of Search Ads (Shopping) in Shopping Search Ads (SSA) using your product feed.
The specified products won’t be listed in SSA by adding the following items to the product feed. It also won’t appear in the Campaign Management Tool.
Item name Property Content
Don’t list excludedDestinations Enter the following on the product line that you don’t want to list in SSA. SHOPPING_ADS
By specifying the destination not to list on a product basis in advance, you can easily make adjustments if you only want to list some products in a category. This will reduce your workload.
For more information, download the specification "product feed" from the following page.
Specification documents
Related Tag:
#Yahoo! JAPAN Ads