• April 1, 2026: The article has been updated following completion of the implementation.
• March 6, 2026: The schedule has been updated.
• November 26, 2025: This article was published.

LY Ads Display Ads

April 1, 2026

With the launch of LY Ads Display Ads, restricted categories have been added. This change was implemented as part of the integration of advertising platforms (*1) to unify ad account review standards and ad delivery guidelines.

The following new categories have been added.

• Electronic cigarettes: electronic cigarettes and related goods
• Treatment of sexual body parts: general treatments and services related to reproductive organs provided by medical institutions and pharmaceutical companies.
• Sexually suggestive creatives (digital entertainment): expressions that may give users a sexual impression due to excessive exposure, sexual situations, gestures, or facial expressions, even when sexual intent is not explicit

With the implementation of new restricted categories, there may be additional limitations on the ads shown, depending on the placement.
It may affect ad delivery, so review your creatives in advance.

• *1 For details about the integration of ad platforms, refer to the following announcement:
  [Important] Integration of ad platforms
• Ad placement restrictions help prevent advertisers’ products/services from violating ad placement policies. Ad placements are restricted by setting categories of products and services subject to restrictions on a per-placement basis.
  For details, check the following guideline:
  Ad placement restrictions and Sales restrictions