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Increase minimum pixel sizes and stop adding images

2026.07.23 LY Ads Display Ads Completed

Updates

July 23, 2026: This update has been completed. Delivery of ads using images that do not meet the minimum pixel size requirements will pause sequentially.
June 23, 2026: The ad suspension date is approaching. If you are still using the affected images, please replace them as soon as possible. Information on how to identify ads that will be suspended has been added to "Actions Required Following the Size Increase." Please refer to it for details.
May 26, 2026: We stopped accepting image uploads that do not meet the updated minimum pixel size requirements. If you are currently using applicable images, please consider changing them to the recommended pixel size.
May 12, 2026: The submission deadline is approaching. After the deadline, images that do not meet the updated minimum pixel size requirements will no longer be accepted. Review your images and consider updating them to the recommended pixel size.
February 12, 2026: We have updated the schedule.
January 19, 2026: The schedule was postponed.
December 9, 2025: We announced this information.

Product

LY Ads Display Ads

Schedule

  • May 25, 2026
    Stopped accepting images that do not meet the new minimum pixel sizes. 
  • July 22, 2026
    Stopped delivering ads that use images that do not meet the new minimum pixel sizes.

Summary

We increased the minimum and recommended pixel sizes for some images that will be available for Display Ads. This change enhances the ad image quality as devices such as smartphones increase in resolution.

The following images are subject to change. Pixel sizes represent width x height.
Aspect ratio Recommended pixel size Minimum pixel size
Before After Before After
6:5 600×500 1200×1000 300×250 600×500
16:5 640×200 1280×400 320×100 640×200
32:5 640×100 1280×200 320×50 640×100
1:1 1200×1200 (no change) 300×300 600×600
600×600
39:5 936×120 (no change) 468×60 936×120
728:90 1456×180 (no change) 728×90 1456×180
4:15 320×1200 (no change) 160×600 320×1200
1:2 600×1200 (no change) 300×600 600×1200

Actions after the size changes

We took the following actions for images that do not meet the new minimum pixel size.
Ads using the affected images can resume delivery after the images are replaced with ones that meet the recommended pixel size and are approved through the review process.
  • May 25, 2026
    We stopped the following actions for images that do not meet the new minimum pixel size.
    • Adding new images
    • Creating new ads using the affected images
    • Specifying the affected images in existing ads (image replacement)
      After the scheduled date, these images will not be available for creating or modifying ads.
  • July 22, 2026
    We stopped delivering ads that use images not meeting the new minimum pixel size.

    *Updated on June 23, 2026
    Ads that are scheduled to be suspended are marked with a triangular alert icon in the "Ad" column on the "Ads" list screen of the Campaign Management Tool. Click the icon to view the details.
    Alert icon displayed for ads scheduled to be suspended

Comments

  • The following images are not subject to the increase in minimum and recommended pixel sizes.
    • Dynamic Ads for Display
    • Product images (specified in the product feed), logo images, and campaign banners
  • Download the following document for details. (Available in Japanese)
    Download
Related Tag:
#LY Ads