2025.12.16
Yahoo! JAPAN Ads
Display Ads (Auction)
Announcement
Product
Yahoo! JAPAN Ads Display Ads (Auction)
Schedule
December 15, 2025
Summary
We have released a simulation feature for Display Ads (Auction) that predicts the audience (users) available for ad delivery.
This feature shows the predicted audience size based on your targeting settings.
This feature shows the predicted audience size based on your targeting settings.
Available views
- Bulk creation view (from campaign to ad)
- Ad group creation view
- Ad group modification view
Campaign goals
- All campaign goals (excluding PayPay Gift)
Notes
- The predicted audience size will not be shown in the following cases:
- When the placement list contains 1,000 or more URLs (including both delivery and exclusion)
- When radius targeting is specified
- Smart targeting settings are not reflected in the predicted values.
- Delivery to Yahoo! JAPAN and LINE partner networks is not included in the prediction.
- The audience size may include duplicate users due to factors such as sign-in status or multiple device usage, and may not match the actual number of unique users.
- Related Tag：
- #Yahoo! JAPAN Ads