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Product reviews and shipping costs by prefectures for SSA

2026.10.29 LY Ads Search Ads (Shopping) Completed

Updates

  • October 29, 2026: Updated this article following the discontinuation of data integration for "(Previous) Product Delivery Information" (deliveryInfo).
  • October 14, 2026: Updated this article following the confirmation of the end date for "(Previous) Product Delivery Information" (deliveryInfo).
  • July 23, 2026: Updated this article due to a change in the end date for "(Previous) Product shipping information" (deliveryInfo).
  • January 29, 2026: Published this article.

Product

LY Ads Search Ads (Shopping)

Schedule

January 28, 2026 (Wed)

Summary

Shopping Search Ads (hereinafter referred to as "SSA") now support the following display items.
  • Average product review rating (star display)
  • Number of product reviews
  • Shipping fees by prefecture

All of these items are already available in Product showcase. Displaying them in SSA is expected to improve ad performance in product search results.
To display these items in SSA, include the following properties in your product feed.
Name Property
Review rating reviewRate
Review count reviewQuantity
Product shipping information shippingInfo

Notes

If both the product feed items "Product shipping information" (shippingInfo) and "(Previous) Product shipping information" (deliveryInfo) are provided, "Product shipping information" (shippingInfo) takes precedence and is displayed.

End of support for (Previous) Product shipping information (deliveryInfo)

Support for "(Previous) Product shipping information" (deliveryInfo) ended according to the schedule below.

Wednesday, October 28, 2026

If you are using "(Previous) Product Delivery Information" (deliveryInfo) in your product feed, please consider switching to "Product Delivery Information" (shippingInfo) as soon as possible.
If "Product Delivery Information" (shippingInfo) is not configured, shipping fees are no longer displayed on

For details about the product feed, download the specifications from the Help page below.
About specifications

Comments

For details about Search Ads (Shopping), see the following.
About Search Ads (Shopping)
Related Tag:
#LY Ads