Yahoo! JAPAN Ads Search Ads (Shopping)

January 28, 2026 (Wed)

Shopping Search Ads (SSA) now support the following display features.

• Average product review rating (star display)
• Number of product reviews
• Shipping costs by prefecture

All of the above items are already displayed in the Product showcase. By displaying them in SSA as well, advertisers can expect improved advertising performance in product search results.

To enable these displays in SSA, please link the following items in your product feed.

• If both the product feed items “Product shipping information” (shippingInfo) and “(previous) Product shipping information” (deliveryInfo) are linked, “Product shipping information” (shippingInfo) will be displayed with priority.
• “(previous) Product shipping information” (deliveryInfo) is scheduled to be discontinued at the end of July 2026. Please consider using “Product shipping information” (shippingInfo) going forward.

For details on Search Ads (Shopping), please refer to the link below.
About Search Ads (Shopping)