February 26, 2026: This article has been updated following the implementation of this matter.
February 24, 2026: Publication of this article began.

Yahoo! JAPAN Ads Display Ads

February 25, 2026 (Wed)

For Display Ads, the ad effectiveness measurement tool “Airbridge” provided by AB180 is now available.
By using Airbridge, it is possible to comprehensively measure clicks and impressions for Display Ads and LINE services, as well as app events and SKAdNetwork.

• A separate contract is required to use Airbridge. For details, please contact AB180.
• Multiple link IDs cannot be used simultaneously for the same OS.
• Airbridge does not support measurement of Engaged View (a metric that evaluates conversions generated after an ad has been viewed for a certain period of time).
• SKAdNetwork performance values measuring app installs from web ads are not available in Airbridge reports.

Please refer to the following for ad effectiveness measurement tools that support app conversion tracking available for Display Ads.
Measurement tool for tracking app installation