2026.08.06
LY Ads
Search Ads (Shopping)
Completed
Updates
- August 6, 2026: Updated this article following the launch for PC and tablet.
- July 29, 2026: Updated this article following the confirmation of the launch date for PC and tablet.
- March 11, 2026: Updated this article following the launch for smartphones.
- March 4, 2026: Published this article.
Product
LY Ads Search Ads (Shopping)
Schedule
- March 10, 2026 (Tue) : Absolute top placement launched on smartphones
- August 5, 2026 (Wed) : Absolute top placement launched on PC and tablet.
Summary
Shopping Search Ads (hereinafter referred to as "SSA") are now displayed at the top of Yahoo! JAPAN Search results. SSA appears at the top of search results for certain queries with purchase intent, such as product names and model numbers.
SSA is displayed in search results for the following services:
- Yahoo! JAPAN Search (web version) on smartphones
- Yahoo! JAPAN app on smartphones
- Yahoo! JAPAN Search (web version) on PC and tablet
*Placement may vary.
This update is intended to optimize ad delivery across Search Ads based on users' search intent. Displaying SSA at the top of search results is expected to improve advertising performance.
The following images show examples of the display. The area outlined in red indicates SSA displayed at the top of the search results.
[Smartphone] [PC]
[Smartphone] [PC]
Notes
Changes to the placement may affect delivery trends. Please review your reports and consider adjusting bids or budgets as needed.
Comments
When SSA is displayed at the top of the search results, it will not be displayed within the commerce search module.
- Related Tag：
- #LY Ads