March 26, 2026: This article has been updated following the completion of this implementation.
March 11, 2026: Publication of this article has started.

Yahoo! JAPAN Ads Search Ads (Shopping)

Wednesday, March 25, 2026

To improve operational efficiency and ad performance in Search Ads (Shopping), we have started providing an autobidding feature (beta) that automatically adjusts bid prices.

• The available bidding strategy for automated bidding is “Maximize Conversions.” As an option, you can choose whether to set a “Target CPA.”
• Autobidding is configured at the campaign level. Bid prices are automatically calculated based on the configured bidding strategy, and ads are delivered accordingly. At the ad group level, only the “Target CPA” can be edited.
• The learning status of automated bidding can be checked on the campaign list screen and in performance reports.

• The behavior of bid adjustments and automated rules when automated bidding is enabled is as follows.
  
  • Various targeting settings remain effective; however, bid adjustment rates set for targeting will be disabled. If “-100%” is set for a device, ad delivery will be stopped.
  • Automated rules set for product groups will be disabled. The configured automated rules will run, but changes to bid prices will not be applied (automated rules set at the campaign level remain effective).
• The “For autobidding” option on the conversion settings screen is available from November 2025. If you are considering using conversion data for automated bidding, we recommend changing the setting to “For autobidding: Include.”
  Search Ads (Shopping): Conversion settings view changes for autobidding
• Portfolio bidding strategies are not available for Search Ads (Shopping).

For details on automated bidding and the bid strategy “Maximize Conversions,” please refer to the help pages below.
Bid Strategies [Search Ads (Shopping)]
Bid strategy “Maximize conversions” [Search Ads (Shopping)]

Please also download and review the following materials (PDF).
Download Materials