Updates
July 9, 2026: This article has been updated to reflect the completion of this update and the addition of information about the new bidding strategy.
May 28, 2026: This article was published.
Product
LY Ads Search Ads (Shopping)
Tools
LY Ads Search Ads API
Schedule
Wednesday, July 8, 2026
Summary
Starting with Search Ads API v20, support has been added for Shopping Search Ads (hereinafter referred to as SSA).
With this enhancement, SSA campaigns, ad groups, ads, and other assets can now be created, managed, and operated through external systems.
Available features in the Search Ads API
The following SSA features are available in the Search Ads API. For details, see the LY Ads Search Ads API v20 Release Notes.
| Target | Feature |
|---|---|
| Campaign | Retrieve, create, update, and delete campaigns |
| Targeting | Retrieve, update, and replace day-of-week, time, device, and age/gender targeting |
| Product group | Retrieve, create, update, and delete product groups |
| Negative keyword | Retrieve, add, and delete negative keywords |
| Ad group | Retrieve, create, update, and delete ad groups |
*Audience lists and negative keyword lists are not included in this feature update.
*Search Ads API v20 also supports the new SSA bidding strategy scheduled for release in autumn 2026. However, the new bidding strategy will become available only after it is officially released. For details, see Launch of a new bid strategy and required preparations.
Comments
Using the Search Ads API requires development work on the customer side. For details about the Search Ads API, see the Developer Center.
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- #LY Ads