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Adding support for submitting Shopping Search Ads to the Search Ads API

2026.05.28 LY Ads Search Ads (Shopping) Upcoming

Product

LY Ads Search Ads (Shopping)

Tools

LY Ads Search Ads API

Schedule (Planned)

Wednesday, July 8, 2026
*The schedule is subject to change.

Summary

In the next version of the Search Ads API, we will add new services required for submitting Shopping Search Ads (hereinafter referred to as SSA).
With this feature addition, SSA campaigns, ad groups, ads, and other items can be submitted, managed, and operated through external systems.

Main Features to Be Added

Target Functionality
Campaigns Retrieve, create, update, and delete campaigns
Targeting Retrieve, update, and replace day/time, device, and age/gender targeting
Product Groups Retrieve, create, update, and delete product groups
Negative Keywords Retrieve, add, and delete negative keywords
Ad Groups Retrieve, create, update, and delete ad groups

*Services related to audience lists and negative keyword lists are not included in this feature addition.

Comments

  • Using the Search Ads API requires development work on the customer side.
  • Details of the next version of the Search Ads API will be announced on the Developer Center once finalized.
Related Tag:
#LY Ads