2026.09.17
LY Ads
Search Ads (Shopping)
Completed
Updates
- September 17, 2026: Updated this article following the launch on each service.
- August 12, 2026: Published this article.
Product
LY Ads Search Ads (Shopping)
Schedule
September 16, 2026: Placement began on each of the applicable services.
Summary
Shopping Search Ads (hereinafter referred to as "SSA"), which have previously been displayed on Yahoo! JAPAN Search, is also expanded to various LY Corporation services. This provides more opportunities to deliver ads to a broader range of internet users.
The following services is added as SSA placements.
The following services is added as SSA placements.
- Yahoo! JAPAN Auctions
SSA will be displayed on product search results pages and other pages within Yahoo! JAPAN Auctions. - Agent i
SSA will be displayed on the response results screen (smartphone version) of "Agent i," an AI agent provided by LY Corporation.
For details, see the following announcement.
Ad delivery test in the AI agent "Agent i" - Commerce search module catalog pages
SSA will be displayed on catalog pages that can be accessed from Yahoo! Search results for searches by model number or product name (URLs beginning with https://search.yahoo.co.jp/commerce/catalog/～).
The following images show examples of SSA placements on the added services.
[Yahoo! JAPAN Auctions]
[Catalog page] *The area outlined in red indicates SSA.
Notes
- You cannot configure delivery settings to specify placements or exclude specific placements from ad delivery.
- Performance by placement cannot be viewed. In addition, performance for placements on Agent i and catalog pages will not be reflected in the search query report.
- Ads displayed on each placement are determined based on the criteria and system decisions for that placement. There is no guarantee that all ads will be displayed on the new placements.
- Ad rank is determined by the "bids" and the "relevance between product information and the placement context." Placement context refers to background information related to ad placement and consists of various factors, including search queries, placement content, user circumstances, product feed content, and past click performance.
In addition, the following Help page has been updated following the expansion of placements.
About Search Ads (Shopping) - Placement positions and designs on each service are subject to change without notice.
- Placements are planned to continue expanding, primarily across LY Corporation services.
- Related Tag：
- #LY Ads