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End of creating new conversion settings using previous conversion tracking tags

2026.10.07 LY Ads Search Ads (Shopping) Completed

Updates

October 7, 2026: Updated this article following the completion of this change.
September 17, 2026: Published this article.

Product

LY Ads Search Ads (Shopping)

End date

October 6, 2026 (Tue.)

Summary

As previously announced in "Support for tracking tags and Conversion API," we have ended the creation of new legacy conversion tracking tags. The following conversion tracking tags are no longer available for new creation.
  • Web (legacy)
  • Phone calls
Existing settings can still be edited.

Comments

  • To create a new conversion tracking tag, use a tracking tag. For details, see "Set up new website conversion tracking with tracking tag."
  • Tracking using legacy conversion tracking tags is scheduled to be discontinued in the future. Details, including the end date, will be announced once they are determined.
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